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James Crawley


Posted Sunday, August 4th 2019

Williams SW Ltd come on board as 2019/20 squad sponsor

Bristol trades specialists Williams SW ltd have come on board as Bristol City’s official squad sponsor for the 2019/20 season.

The firm provides services from plumbing and heating to electrical and developments across the South West.

Supporters will notice a number of bespoke Williams SW Ltd goal GIFs this season, which will be tweeted from @BristolCity when a player scores.

Group Head of Commercial Caroline Herbert said: “It’s great to team up with a brilliant local company and I’m really looking forward to seeing this new partnership develop.

“It was great to have the Williams SW ltd team down to film their GIFs, the players really embraced the opportunity and I think the fans can look forward to liking and sharing them throughout the season!”

Director of Williams SW ltd Stephen Williams, himself a passionate, lifelong Bristol City supporter, said: “Williams and the club have both rebranded this year so it seemed to be a great time to share these experiences together. Our desire to work with Bristol City and Bristol Sport will gain exposure and brand awareness for both Williams and the club.

“The rebrand has enabled us to offer more services and has allowed the team to take on more of the full-service projects rather than just the plumbing and heating sector. We now provide building services, plumbing, electrical and developments for the domestic home to commercial sector.

“The GIFs are a fun activity to be a part of, which speaks volumes to the Williams philosophy, with being a professional but also an approachable genuine company.”