Banner image

Robins Foundation Sports Business and Entrepreneurship students impress

Students enrolled onto the Foundation’s unique degree programme impressed staff from Yeo Valley with their marketing project.

As part of their studies, students enrolled onto the Robins Foundation’s ground-breaking Sports Business and Entrepreneurship (SBE) undergraduate degree programme conducted an extended marketing project with national dairy company and Bristol City Women’s FC headline sponsor Yeo Valley.

Students initially paid a visit to the stunning Yeo Valley Head Quarters where they were provided with an insight into the company’s product and brand values from the Yeo Valley Marketing Team before receiving their project brief.

Over the next eight weeks, the students conducted research into Yeo Valley’s marketing strategy with Bristol City Women FC and were set the challenge of devising new ways in which the company could maximise their brand visibility.

The group of SBE students then met again with the Yeo Valley marketing team to present their findings and provide the organisation with recommendations.

Head of Partnerships at Yeo Valley, Emily Salvidge commented: “When the Robins Foundation approached us, we were really keen to take part in this project and be a part of the educational programme. It was a great opportunity to engage with the students, support their learning and add value to our business.

“As the title sponsor of the Bristol City Women’s team, we were able to set a project that focused on how we could utilise this relationship to activate our brand. The students were required to use insights and research to develop their responses to the brief and came up with some strategic and creative ideas.

“We have been really impressed by the student’s enthusiasm throughout the project. It was great to see how they have applied the learnings from their course to the project, and they all presented some really inspiring concepts that we hope to be able to take forward and implement in the future.”

SBE programme lead, Polly Wardle, said: “It’s been fantastic to work closely with Yeo Valley on this project. The opportunity to work with sponsors within a real-world environment is brilliant for our students and central to the methodology of the course.

“It was great to hear the student’s ideas after eight weeks of hard work. Seeing them apply what they have learnt on the course into a real project from a client is exactly what we want to see from this type of programme.”

 

Bristol City Robins Foundation’s Sports Business and Entrepreneurship undergraduate degree programme (ran in partnership with the University of the West of England) provides students with a unique insight into business and the sporting industry.

Students learn through doing on the course with real-world practical projects - such as this marketing project with Yeo Valley - being central to the delivery of the programme.

To find out more about the Sports Business & Entrepreneurship course please click here or email: polly.wardle@bcfc.co.uk.

Latest News

🎥 'We were well off it today' - Pearson

🎥 'We were well off it today' - Pearson

Posted: Saturday, October 23rd 2021

📝 REPORT: West Bromwich Albion 3-0 Bristol City

📝 REPORT: West Bromwich Albion 3-0 Bristol City

Posted: Saturday, October 23rd 2021

Overseas stream on Robins TV for Baggies game

Overseas stream on Robins TV for Baggies game

Posted: Saturday, October 23rd 2021

🔎 MansionBet Match Preview: West Bromwich Albion (A)

🔎 MansionBet Match Preview: West Bromwich Albion (A)

Posted: Friday, October 22nd 2021

Also from Bristol Sport

Game Recap » Bristol Flyers 81-82 Surrey Scorchers
Basketball icon

Game Recap » Bristol Flyers 81-82 Surrey Scorchers

Bristol Flyers narrowly lost at home to Surrey Scorchers in the BBL Cup.

Posted: Saturday, October 23rd 2021 • Basketball

ITEC Game Preview » Surrey Scorchers (H)
Basketball icon

ITEC Game Preview » Surrey Scorchers (H)

Bristol Flyers play their final home BBL Cup group game when they host Surrey Scorchers on Saturday night (7.30pm tip-off).

Posted: Friday, October 22nd 2021 • Basketball

Game Recap » Plymouth City Patriots 69-82 Bristol Flyers
Basketball icon

Game Recap » Plymouth City Patriots 69-82 Bristol Flyers

Bristol Flyers punched their ticket to the quarter-final of the BBL Cup with a road win against the Plymouth City Patriots.

Posted: Wednesday, October 20th 2021 • Basketball

Gallagher Premiership round 11-13 fixtures confirmed
Rugby icon

Gallagher Premiership round 11-13 fixtures confirmed

Bristol Bears’ Gallagher Premiership round 11-13 fixtures have been confirmed, with Pat Lam's men taking on Leicester Tigers in a Boxing Day bonanza live on BT Sport (2pm KO).

Posted: Wednesday, October 20th 2021 • Rugby

Scarlets and Tigers fixtures on general sale now
Rugby icon

Scarlets and Tigers fixtures on general sale now

Tickets are now on general sale for two mouthwatering clashes at Ashton Gate in December.

Posted: Wednesday, October 20th 2021 • Rugby