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Robins Foundation Sports Business and Entrepreneurship students impress

Students enrolled onto the Foundation’s unique degree programme impressed staff from Yeo Valley with their marketing project.

As part of their studies, students enrolled onto the Robins Foundation’s ground-breaking Sports Business and Entrepreneurship (SBE) undergraduate degree programme conducted an extended marketing project with national dairy company and Bristol City Women’s FC headline sponsor Yeo Valley.

Students initially paid a visit to the stunning Yeo Valley Head Quarters where they were provided with an insight into the company’s product and brand values from the Yeo Valley Marketing Team before receiving their project brief.

Over the next eight weeks, the students conducted research into Yeo Valley’s marketing strategy with Bristol City Women FC and were set the challenge of devising new ways in which the company could maximise their brand visibility.

The group of SBE students then met again with the Yeo Valley marketing team to present their findings and provide the organisation with recommendations.

Head of Partnerships at Yeo Valley, Emily Salvidge commented: “When the Robins Foundation approached us, we were really keen to take part in this project and be a part of the educational programme. It was a great opportunity to engage with the students, support their learning and add value to our business.

“As the title sponsor of the Bristol City Women’s team, we were able to set a project that focused on how we could utilise this relationship to activate our brand. The students were required to use insights and research to develop their responses to the brief and came up with some strategic and creative ideas.

“We have been really impressed by the student’s enthusiasm throughout the project. It was great to see how they have applied the learnings from their course to the project, and they all presented some really inspiring concepts that we hope to be able to take forward and implement in the future.”

SBE programme lead, Polly Wardle, said: “It’s been fantastic to work closely with Yeo Valley on this project. The opportunity to work with sponsors within a real-world environment is brilliant for our students and central to the methodology of the course.

“It was great to hear the student’s ideas after eight weeks of hard work. Seeing them apply what they have learnt on the course into a real project from a client is exactly what we want to see from this type of programme.”

 

Bristol City Robins Foundation’s Sports Business and Entrepreneurship undergraduate degree programme (ran in partnership with the University of the West of England) provides students with a unique insight into business and the sporting industry.

Students learn through doing on the course with real-world practical projects - such as this marketing project with Yeo Valley - being central to the delivery of the programme.

To find out more about the Sports Business & Entrepreneurship course please click here or email: polly.wardle@bcfc.co.uk.

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