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Football unites in support of Heads Up campaign

Bristol City and Bristol City Women will show their support for Heads Up at this weekend’s fixtures against Birmingham City and Reading Women as football looks to unite with the aim of tackling mental health.

Football aims to come together with the ambition to kick off biggest ever conversation around mental health, as new research shows just 1 in 3 football fans regularly talk about mental health with their friends.

For two weekends in February, every football team from across the Premier League, English Football League, The National League, The Barclays FA Women’s Super League, The FA Women’s Championship, The FA Women’s National League will dedicate their matches to Heads Up, a partnership between The FA and Heads Together.

Spearheaded by HRH The Duke of Cambridge, the season-long Heads Up campaign aims to harness the influence and popularity of football to normalise the conversation around mental health, working closely with charity partners Mind, CALM and Sporting Chance.

In January, Heads Up teamed up with PHE’s Every Mind Matters in a historic first to delay all matches in the Emirates FA Cup Third Round by 60 seconds, to encourage fans to ‘take a minute’ to start looking after their mental health.

It has now been confirmed that the collaboration saw 87,417 people get their own personalised ‘Mind Plan’ from Every Mind Matters over the Third Round Weekend (3rd to 6th January); more people than attended last season’s sold out Emirates FA Cup Final.

The Heads Up Weekends take place over 8th – 9th February and 14th - 17th February. Fans are encouraged to join the conversation using #KickOffAConversation and #HeadsUp.

Find out more and get tips from Heads Up’s charity partners (Mind, CALM, Sporting Chance and Heads Together) – visit

Those wanting immediate support can also text ‘HeadsUp’ to 85258 to connect with a trained crisis volunteer – a service run by ‘Shout’ and powered by Crisis Text Line, which is available 24/7 and free to text from most mobile networks.