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📣 City sign new six-year deal with hummel

Bristol City has extended its partnership with hummel in a new six-year deal.

The Danish sportswear company will work with the club until at least 2028 as its technical kit partner across the men, women and Academy teams.

The renewed contract from the 2022/23 season builds on the successful partnership established over the last two years, which has delivered award-winning kits and record kit sales.

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City Chairman Jon Lansdown said: “We’ve all been really pleased with how this partnership has grown. We’ve been able to deliver the most technically advanced kits in our history and have maintained our creative input every step of the way.

“Hummel is a great company with a great history. They talk a lot about being ‘challengers that won’t conform’ which fits well with our ethos of doing things differently. It enables us to push the boundaries of what we want to deliver for our fans and I’m confident the next six years will bring more innovative kits which celebrate our club and supporters enjoy.”

Mark Underwood, Managing Director of Elite Group UK, hummel’s exclusive brand partner, said: “Following an incredible three-year partnership, we are delighted to extend our agreement with Bristol City. The football club is one of the most forward-thinking clubs in the country, we love and value the partnership highly, and are looking forward to the next six years working together.”

Founded in 1923, hummel is one of the oldest team sport brands in the world with an incredible footballing heritage.

The deal will see hummel continue to design and develop match, training and travel wear for the Bristol City men, women and academy teams along with a comprehensive retail offering.


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