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James Crawley

James Crawley writes

Posted Monday, June 4th 2018

City reveals Dunder as new shirt sponsor

Bristol City is pleased to reveal that Dunder, one of the fastest-growing online casino companies in the world, is its new front of shirt sponsor.

Launched in 2016 by two Swedish casino enthusiasts, Dunder has become known as one of the most innovative online casino companies, with a focus on simplicity, fairness and making gaming fun with its player-first approach.

“We are delighted to announce our partnership with Bristol City. Last year’s fantastic Carabao Cup run really captured both ours and the UK public’s imagination,” said Adam Webber, Dunder’s head of acquisition.

“After meeting the club and seeing first hand how the team played against Manchester United and Manchester City in the cup, it felt a great fit to our company ethos in doing things the right way. This along with the strong sense of community involvement and passion, really stood out from the start.

“We at Dunder are very excited about what this venture will bring as we sincerely believe our investment will be able to make a significant contribution to the club achieving its long-term aspiration of playing in the Premier League. We want to invest not just in City but in the wider Bristol community as well.”

Bristol Sport’s group head of commercial, Caroline Herbert, said: “We are delighted that Dunder has joined our sporting group as City's principal partner. Our thanks to Lancer Scott, who agreed to step down and allow us to take this opportunity of attracting an international company’s investment, which we hope will help City continue to grow and build on the successes of last season.

"Our shared values alongside Dunder’s commitment to promoting responsible gambling and investing in the community will ensure that this partnership is a huge positive for City. We are very much looking forward to what the 2018/19 campaign will bring."

HOW CITY ANNOUNCED THE NEW SPONSOR

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