City partner with hummel to take Robins kit to next level

The Robins will continue pioneering kit design and style in collaboration with the innovative Danish sportswear company.

City Chairman Jon Lansdown said: “I am really proud of what we as a club and Bristol Sport have produced over the last six years. We’ve continually progressed including winning EFL kit of the year in 2017/18.

“We have reached a size where we want a partner who share our values and can help to take us to the next level and in hummel we have found the perfect match.

“The partnership allows us to make a more technically advanced kit while still retaining a uniqueness that is symbolic of us and our supporters.

“Our sales of shirts are greater than they have ever been. Hummel’s experience and global supply network will help us to cater for demand and develop our designs while keeping our individuality.”

Founded in 1923, Danish sportswear brand hummel are one of the oldest teamsport brands in the world with an incredible footballing heritage.

Mark Underwood, Managing Director of Elite Group UK, hummel’s exclusive brand partner, said: “At hummel UK we are delighted to partner with Bristol City. The club has so much history, we are going to have a lot of fun bringing the heartbeat of the Football Club and the city into our kits and training ranges.”