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James Crawley


Posted Thursday, April 26th 2018

City clinch ninth Family Excellence Award

Bristol City have been awarded their ninth consecutive Family Excellence Award by the EFL.

The accolade highlights the continuing hard work which goes into providing families and young people with an excellent day out at Ashton Gate.

The stadium underwent a £45 million rebuilt between 2014-2016, in which Ashton Gate opened its brand-new Family Area in the Lansdown Stand upper tier.

Created in 2007, the Award recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues’ Best Practice Awards.

Of the 72 EFL clubs, 56 have achieved Family Excellence status - a record number - 10 of which have been crowned as ‘Gold Award’ winners for their work in engaging families on match days.

City are one of those 56, proving the Ashton Gate club continue to provide families with engaging and innovative matchday entertainment.

Clubs received two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve ‘Family Excellence’ status. Seven clubs have achieved the honour every year they have been eligible, three of them in every year of the Family Excellence process.

The year-on-year progress of EFL Clubs was highlighted at the EFL Awards earlier this month.

EFL chief executive Shaun Harvey said: "It is hugely encouraging to see the continuous development and improvement made by EFL clubs in offering engaging match day experiences for families.

"For over a decade the EFL’s Family Excellence Scheme has helped to produce positive and impactful change across the leagues, helping to drive a real focus on match day entertainment, facilities and the overall experience on offer for families, and ultimately to assist in growing attendances.

Its impact continues to be notable with several clubs gaining strong industry-wide reputations for offering true family value and a consistently high level of service and innovation.

“The EFL will continue to work with clubs to help drive change and support the continued effort to attract and retain future generations of supporters. Congratulations to the clubs that have achieved Family Excellence status and to those that have been awarded Gold status in its inaugural year."