Banner image

Author

Adam Baker

Adam Baker writes

Posted Thursday, December 28th 2017

City appoint new Supporter Liaison Officer

City have announced the appointment of Matt Parsons as the club’s new Supporter Liaison Officer.

The 36-year-old City supporter arrives from Premier League club Arsenal, where he previously led their events team for six years, engaging in countless fan events.

Parsons will take up the role immediately, fulfilling the position on a full-time basis after a year of a ‘job share’ between the club’s head of communications Adam Baker and Bristol Sport’s head of supporter services Rachel Lemar.

City chief executive officer Mark Ashton told bcfc.co.uk: “The role of Supporter Liaison Officer is an important one, for both fans and the club, and it’s something we have been looking at for some time.

“Bristol City fans deserve a full time Supporter Liaison Officer and we believe Matt will be able to provide an important bridge between the club and the fanbase.

“He’s already spent time speaking to internal stakeholders, as well as attending our games in the stands, both home and away. He will now spend time meeting the fanbase, including our various supporter groups, to see what he can do to enhance their experience at Ashton Gate and on the road following the team.”

Hooked on football since watching Italia ’90, Parsons attended his first game at Ashton Gate against Plymouth Argyle months later.

He spent time at the University of the West of England, often trying to entice his friends to BS3. On moving to London in 2004, Parsons even set up an unofficial Putney Supporters Club for City fans!

Parsons joined Arsenal in 2011 as events manager, leading a team centred around matchday activities at the Emirates Stadium, as well as away day experiences for Gunners fans.

Working as part of the team arranging events globally, Parsons also travelled to meet Arsenal fans around the world as part of his role – and also worked hand-in-hand with the Arsenal community and foundation setups.

Parsons said: “My immediate aim is to get out and meet as many fans as possible. I want people to see that I’m approachable, both at Ashton Gate and on away days.

“I like nothing more than talking about football and Bristol City and I’m really keen to look at how we can all work together and create something that as fans we can all be proud of.

“I will work closely with the Supporters Club & Trust, the Fan Advisory Network, the Senior Reds, as well as other focus groups to understand the issues that we have as fans.

“In my position, I’ll be able to speak openly and honestly to the relevant people on a day-to-day basis to find solutions that are right for both the fans and the club.

“I love how proactive our fanbase is; seeing the flags and crowdfunding pages set up by Section 82 being a prime example, and I see my role as supporting and enabling as much as I can to maximise the impact supporters can have.”

Parsons added: “I want to be easily accessible on matchdays and will be in the Supporters Club & Trust bar from 3pm to 4.30pm on Saturday – so come and say hello!”

Fans will also be able to contact the new SLO via email – matt.parsons@bcfc.co.uk – as well as on Twitter (@MattParsonsBCFC) and via the online Fans Forum OTIB.

Latest News

MansionBet Match Preview: QPR (H)

MansionBet Match Preview: QPR (H)

Posted: Friday, March 5th 2021

Pearson hits 500 mark – with eyes only on The Rs

Pearson hits 500 mark – with eyes only on The Rs

Posted: Friday, March 5th 2021

Press conference: Nigel Pearson and Ádám Nagy preview QPR

Press conference: Nigel Pearson and Ádám Nagy preview QPR

Posted: Friday, March 5th 2021

Nagy’s good memories of QPR clashes

Nagy’s good memories of QPR clashes

Posted: Friday, March 5th 2021

Also from Bristol Sport

Match preview: Worcester Warriors (a) - Gallagher Premiership
Rugby icon

Match preview: Worcester Warriors (a) - Gallagher Premiership

Everything you need to know ahead of the round 12 Gallagher Premiership clash with Worcester Warriors, in our Big Match Preview.

Posted: Friday, March 5th 2021 • Rugby

Bristol Flyers - XLedger 'Top 5' plays of the month - February 2021
Basketball icon

Bristol Flyers - XLedger 'Top 5' plays of the month - February 2021

Check out some one the best Bristol Flyers moments from February of the 2020/21 BBL regular season, presented by XLedger.

Posted: Friday, March 5th 2021 • Basketball

Bears All Access: Inside Callum Sheedy's kicking preparation
Rugby icon

Bears All Access: Inside Callum Sheedy's kicking preparation

Go behind the scenes at Callum Sheedy's weekly kicking preparation ahead of the Bears clash with Worcester Warriors at Sixways Stadium.

Posted: Friday, March 5th 2021 • Rugby

Team news: Worcester Warriors vs Bristol Bears
Rugby icon

Team news: Worcester Warriors vs Bristol Bears

Fitz Harding is set for his full Premiership debut when Bristol Bears face Worcester Warriors on Saturday (5.15pm KO).

Posted: Friday, March 5th 2021 • Rugby

Heineken Champions Cup knockout stage draw
Rugby icon

Heineken Champions Cup knockout stage draw

The draw for the knockout stages of the 2020/21 Heineken Champions Cup will take place in Lausanne, Switzerland next Tuesday (March 9th).

Posted: Friday, March 5th 2021 • Rugby