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Ba (Hons) Sports Business And Entrepreneurship

Come and study with Bristol City Community Trust in 2018/19.

In partnership with the University of the West of England, Bristol City Community Trust has recently launched an innovative three-year BA (Hons) Sports Business and Entrepreneurship course.

Delivered at the newly-redeveloped Ashton Gate Stadium, students will have access to purpose-built classrooms and facilities, replicating a professional office environment.

This specialised sports degree is designed for those with a passion for business and want to develop an in-depth knowledge for how to build, grow and sustain a sporting organisation.

Students will learn in a practice-led environment, coached in teams and work together on projects while attending structured learning sessions such as boots camps and workshops. Students will be encouraged to read texts that support their learning to link theory with practice on projects that cover a number of disciplines – including event organisation, marketing, leadership and retail.

There are no lectures. Regular training sessions will be held with the team coach who will support and guide students’ team company, while mapping their learning journey in a contract that defines their path to personal mastery.

Students will have the opportunity to learn from and be inspired by the real-life experiences of professionals from a wide variety of sports backgrounds, including Bristol City, Bristol Rugby, Bristol Flyers, Bristol Sport, as well as business and social entrepreneurs.

While keeping a typical working week based at the stadium, students will receive six hours of ‘team coaching’ per week over 36 weeks of the year. Students will be taught using team entrepreneurship methods in the UK, giving students the opportunity to build, grow and sustain their own sports company while gaining a sports business degree.

Students will work in team companies of up to 20 members, earning money and gaining valuable entrepreneurial experience. Students will cover a variety of modules, alongside keeping office hours, attending training sessions with an experienced team coach, creative conversations with local professionals and academic workshops that support them to build the knowledge and expertise needed to develop their entrepreneurial potential.

This innovative course ensures students are confident, highly motivated, employable and resilient. It gives students valuable sports business skills and industry contact, so they can hit the ground running in their career.

Course Summary

Academic Qualification

BA (Hons) Sports Business and Entrepreneurship


  • A recognised sport and business degree
  • Ten modules, ranging from sports marketing to leadership
  • Based in an office environment at the newly-redeveloped Ashton Gate Stadium
  • Coaching and mentoring sessions replace formal lectures


This course costs UK resident students £9,250 per academic year, while international students will be expected to pay £12,500. There will also be an additional £300 fee per year for indicative costs.

Please click here for further information.

Start Date

September 2018

Prerequisites to Apply

  • 112 UCAS points
  • Business BTEC/A-Level (desirable)
  • A minimum of a C at GCSE English (Level 2 key skills not accepted)

Please note that we are unable to accept applications for this course from students who require a Tier 4 visa.

For further information on the course please e-mail or contact the Trust on 0117 963 0636.