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City's five key pillars

Posted: Wed 06 Feb 2013
Author: Adam Baker
Jon Lansdown

Jon Lansdown

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Lansdown on City's long-term vision.

Jon Lansdown has revealed an insight into the club’s long-term vision and strategy.

In the wake of the latest developments in City’s search for improved stadium facilities, the club’s managing director says there are five key pillars with which he wants to build future success for the club. 

Lansdown cited: Community Engagement, Academy and Youth Development, Player Recruitment and Talent Identification, Financial Prudence and Control, and Facilities.

Community Engagement

The Bristol City Community Trust has already made its mark, reaching out to more than 50,000 young people in the region each year. 

With its own website,, the club’s charity arm promotes social inclusion, health, participation and education. They aim to improve lives through the power of football and the Bristol City name is behind everything they do.

Academy and Youth Development

At the same time the club has committed funds into achieving Category 2 status in the forthcoming FA audit into the Academy, which now has its brand new base at Filton. 

Competing in the new Under-21 development league has also helped close the gap between the Academy side and the first team squad, while several of the club’s younger players have been rewarded with contracts.

Player Recruitment and Talent Identification

Revealed by the club’s majority shareholder Steve Lansdown in January, the club has taken a major change in direction with regards to its policy on recruitment. 

The club aims to sign players aged 24 and under more often than not, with older recruits becoming an exception, rather than the norm. The club is also building up a database of young players in all positions to aid in talent identification.

Financial Prudence and Control

Financial Fair Play will take hold in the years to come and Bristol City wants to be ready, so already the club is taking steps towards meeting the stipulated regulations.

A lot of that is tied in with a much more focused recruitment policy, but also in trying to increase revenue streams where possible – including at a new or redeveloped stadium.


The players and coaching staff are now based at the Failand training ground full time, whilst the Academy has moved into its Filton home at SGS (South Gloucestershire & Stroud). 

A new stadium at Ashton Vale or a newly-redeveloped Ashton Gate, the club’s spiritual home, remains the club’s long-term aspiration. 

Supporters will have a key part to play should Ashton Gate redevelopment be the chosen option, including full consultation – starting tonight at the Fans Parliament.